The journey so far

Designer Sooz Chirino first thought of the SanSooz business idea back in 2010. Her vision was simple, to ensure everyone on our roads would always be safe, seen and stylish. Her idea however was put on hold so Sooz could focus on developing her education within the fashion industry and so she attended Robert Gordon University to study Surface and Textile Design. After graduating with a BA Honours Degree she developed a career in lecturing at North East Scotland College. Despite loving her job, Sooz couldn’t escape the ongoing tragedies on our roads that lead to her reconsidering her future in order to make a difference. As an expert in fabric and fashion she made it her mission to discover a solution that provided essential protection without hindering personal sense of style.

Sooz got to work developing her exquisite designs and combining these with breakthrough fashion technology. This combination transforms the way we regard clothing that offers vital protection on dark and dangerous roads. SanSooz products aim to fill the current gap in the market by merging the desire for stylish clothing and the need to be seen in the dark.

The SanSooz process incorporates reflective elements into the design of each product, these elements become highly visible at night once subjected to direct light i.e car headlights. We call it Seen at Night Technology (SAN).

So where is SanSooz now? The company has come a long way since the initial designs at Sooz’s kitchen table and is currently preparing for the SanSooz crowdfunding campaign, launching March 31^st. Sooz hopes that the success of the crowfunding campaign will provide much needed funds for volume production. Sooz aims to get her brilliant products to you as soon as possible. She wants the nation to be safe, be seen and be stylish with SanSooz reflective clothing.